The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Trailers & Teasers
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL Category: Production Design
Day of Reckoning
Agency: BigTime Creative Shop / Riyadh
Client: Riyadh Season Category: Production Design
Everything Comes Around
Agency: Patriot Films / Cape Town + Accenture Song / Cape Town
Client: Allan Gray Category: Production Design
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Production Design
Micro Miracles
Agency: Cheil Worldwide / Seoul + BMB / London + Cylndr London / London + Nanoscribe / Eggenstein-Leopoldshafen
Client: Samsung Electronics Category: Production Design
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Production Design
Without Consent - A Message from Ella
Agency: Tempomedia Filmproduktion / Hamburg + adam&eveBerlin + DDB Group Germany / Berlin + Supreme Music / Berlin
Client: Deutsche Telekom Category: Use of Technology / AI
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Use of Technology
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: Visual Effects / Single
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Visual Effects / Single
Goat Glider
Agency: Untold Studios / London x Los Angles + VCCP / London + Rogue / London
Client: Virgin Media Category: Visual Effects / Single
Progress is Unstoppable
Agency: Uncommon Creative Studio / London + RASCAL / London
Client: Formula E Category: Visual Effects / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Visual Effects / Single
Tree
Agency: Droga5 / New York + Accenture / New York + Imperial Woodpecker
Client: Accenture Category: Visual Effects / Single
Wish
Agency: Droga5 / New York + Accenture Song / New York + ProdCo / Culver City, CA + Time Based Arts / London
Client: General Entertainment Authority Category: Visual Effects / Single
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Visual Effects / Single
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Cinematography / Single
Everything Comes Around
Agency: Patriot Films / Cape Town + Accenture Song / Cape Town
Client: Allan Gray Category: Cinematography / Single
Film in the Dark: Faith
Agency: Cheil Worldwide / Seoul + Forged Film / Seoul + Planit Production / Seoul
Client: Samsung Electronics Category: Cinematography / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Cinematography / Single
Gazelle
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Let Nature Do The Job
Agency: HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Cinematography / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Cinematography / Single
Samba
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Cinematography / Single
Sync
Agency: Biscuit Filmworks + adam&eveDDB / London
Client: The Valuable 500 Category: Cinematography / Single
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Casting
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Casting
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client: AB InBev, Michelob ULTRA Category: Casting
Feel The Fire
Agency: Romance Films / Cape Town + Joe Public
Client: Chicken Licken Category: Casting
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Casting
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Casting
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Hogarth X Underdoc / Bangkok + Wavemaker / Bangkok
Client: Colgate Category: Casting
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Casting
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Casting
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Living From Work
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Writing / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Trailers & Teasers
Annual ID:
OS24_MI117M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Production Design
Annual ID:
OS24_MI096M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
Riyadh Season
Title:
Day of Reckoning
Category:
Production Design
Annual ID:
OS24_MI097M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Patriot Films / Cape Town + Accenture Song / Cape Town
Client:
Allan Gray
Title:
Everything Comes Around
Category:
Production Design
Annual ID:
OS24_MI098M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Production Design
Annual ID:
OS24_MI099M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cheil Worldwide / Seoul + BMB / London + Cylndr London / London + Nanoscribe / Eggenstein-Leopoldshafen
Client:
Samsung Electronics
Title:
Micro Miracles
Category:
Production Design
Annual ID:
OS24_MI100M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + Apple Marcom
Client:
Apple
Title:
On With The Show
Category:
Production Design
Annual ID:
OS24_MI101M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Production Design
Annual ID:
OS24_MI102M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Tempomedia Filmproduktion / Hamburg + adam&eveBerlin + DDB Group Germany / Berlin + Supreme Music / Berlin
Client:
Deutsche Telekom
Title:
Without Consent - A Message from Ella
Category:
Use of Technology / AI
Annual ID:
OS24_MI119M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Use of Technology
Annual ID:
OS24_MI118M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Visual Effects / Single
Annual ID:
OS24_MI086M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Visual Effects / Single
Annual ID:
OS24_MI087M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Untold Studios / London x Los Angles + VCCP / London + Rogue / London
Client:
Virgin Media
Title:
Goat Glider
Category:
Visual Effects / Single
Annual ID:
OS24_MI088M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + RASCAL / London
Client:
Formula E
Title:
Progress is Unstoppable
Category:
Visual Effects / Single
Annual ID:
OS24_MI089M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Visual Effects / Single
Annual ID:
OS24_MI090M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture / New York + Imperial Woodpecker
Client:
Accenture
Title:
Tree
Category:
Visual Effects / Single
Annual ID:
OS24_MI091M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Visual Effects / Single
Annual ID:
OS24_MI092M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + ProdCo / Culver City, CA + Time Based Arts / London
Client:
General Entertainment Authority
Title:
Wish
Category:
Visual Effects / Single
Annual ID:
OS24_MI093M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Visual Effects / Single
Annual ID:
OS24_MI094M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Cinematography / Single
Annual ID:
OS24_MI071M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Patriot Films / Cape Town + Accenture Song / Cape Town
Client:
Allan Gray
Title:
Everything Comes Around
Category:
Cinematography / Single
Annual ID:
OS24_MI072M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cheil Worldwide / Seoul + Forged Film / Seoul + Planit Production / Seoul
Client:
Samsung Electronics
Title:
Film in the Dark: Faith
Category:
Cinematography / Single
Annual ID:
OS24_MI073M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Cinematography / Single
Annual ID:
OS24_MI074M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Gazelle
Category:
Cinematography / Single
Annual ID:
OS24_MI075M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
Let Nature Do The Job
Category:
Cinematography / Single
Annual ID:
OS24_MI076M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Cinematography / Single
Annual ID:
OS24_MI077M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Samba
Category:
Cinematography / Single
Annual ID:
OS24_MI078M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Cinematography / Single
Annual ID:
OS24_MI079M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + adam&eveDDB / London
Client:
The Valuable 500
Title:
Sync
Category:
Cinematography / Single
Annual ID:
OS24_MI080M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis One Touch
Client:
NIVEA
Title:
The Climbing Cholitas
Category:
Cinematography / Single
Annual ID:
OS24_MI081M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Cinematography / Single
Annual ID:
OS24_MI082M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Casting
Annual ID:
OS24_MI103M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Google LLC / Mountain View CA
Client:
Google | Samsung
Title:
American Gothic
Category:
Casting
Annual ID:
OS24_MI104M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Casting
Annual ID:
OS24_MI105M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
Casting
Annual ID:
OS24_MI106M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Casting
Annual ID:
OS24_MI107M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Joe Public
Client:
Chicken Licken
Title:
Feel The Fire
Category:
Casting
Annual ID:
OS24_MI108M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + LinkedIn + Iconoclast
Client:
LinkedIn
Title:
Find Your In
Category:
Casting
Annual ID:
OS24_MI109M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + OPC / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Casting
Annual ID:
OS24_MI110M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Casting
Annual ID:
OS24_MI111M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Casting
Annual ID:
OS24_MI112M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Casting
Annual ID:
OS24_MI113M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Soho Square / Bangkok + Colgate Palmolive / Bangkok + Hogarth X Underdoc / Bangkok + Wavemaker / Bangkok
Client:
Colgate
Title:
The Boxer
Category:
Casting
Annual ID:
OS24_MI114M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Casting
Annual ID:
OS24_MI115M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Casting
Annual ID:
OS24_MI116M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Writing / Single
Annual ID:
OS24_MI059M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bed Test
Category:
Writing / Single
Annual ID:
OS24_MI060M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Living From Work
Category:
Writing / Single
Annual ID:
OS24_MI061M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Writing / Single
Annual ID:
OS24_MI062M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Writing / Single
Annual ID:
OS24_MI063M
